MUSE / MIKHAILIA PETERSEN

For most of us, our late teens and early twenties are an important stage of shaping our identity and self expression. This is especially true with these four South African individuals, each carving their own creative journey.

IXSNAY CLOTHING / SCAMPS

scamp
noun
A person, especially a child, who is mischievous in a likeable or amusing way.

CONVERSE X SNEAKERSNSTUFF COLLABORATION

The Converse One Star continues to show up across global street culture, with celebrated sneaker boutique Sneakersnstuff creating a limited-edition capsule in collaboration with Converse….

VANS X A TRIBE CALLED QUEST FOOTWEAR PROJECT

Vans, the original action sports and apparel brand, unites with iconic hip-hop collective, A Tribe Called Quest and Sony Music’s innovative merchandising company The Thread…

ADIDAS ORIGINALS – DEERUPT

Adidas Originals introduces its newest sneaker, Deerupt — a contemporary take on Adidas heritage realized in a radically new look. At once minimalist and bold, the silhouette looks to…

DIESEL – IMAGINEE BETTER THAN REALITEE

In the reality, success is meant to be  for those with their feet on the ground, and in the same reality, this sounds pretty boring. But…

BRUTALISM / EYEFORCE CAPE TOWN

Brutalism /ˈbruːt(ə)lɪz(ə)m/ architecture movement that flourished in the 1950’s; – raw, -concrete
from, [Fr.]: brutalist, -brut, -beton

WIN A SPIN! OAKLEY X UBUNTU BIKES CUSTOM BICYCLE GIVEAWAY

Win this amazing custom Oakley bicycle built by Ubuntu Bikes! Here’s How: Follow us on Instagram: @the_lake_magazine We will be uploading  4 episodes of the…

VANS / GIRLS SKATE INDIA

Vans, the original action sports brand and icon of creative expression, revealed the next chapter of its global brand campaign, This Is Off The Wall, with “Girls…

ASICS / Gel Lyte V Sanze

To mark 100 years since the birth of ASICS founder Kihachiro Onitsuka, we’ve dropped the shoe that forges a path to the future of ASICSTIGERTM….

VANS / Made for the Makers Classics Collection

Vans, the original action sports footwear and apparel brand, announces the global release of the Made for the Makers collection, celebrating everyday creatives and their…

ADIDAS ORIGINAL / PHARRELL WILLIAMS — Hu Holi Blank Canvas Collection

adidas Originals and Pharrell Williams take a trip to northern India to honor the ancient spiritual Holi Festival, a springtime celebration of joy, equality, and…

ANATOMY X DEAD

A FIRST LOOK AT ANATOMY’S COLLABORATION WITH DEAD Anatomy, Johannesburg’s pre-eminent sneaker store situated in the culturally-rich, inner-city district of Braamfontein, has collaborated with iconic…

VANS X SPITFIRE WHEELS

Two iconic names in skateboarding, Vans and Spitfire Wheels, reunite this holiday season to unveil new collaborative designs in footwear and apparel. Purpose-built for skateboarding,…

ADIDAS PROPHERE ‘Our Turf’

  adidas Originals announces the launch of its newest footwear silhouette, Prophere. Taking its lead from those found at the periphery of the mainstream, this…

CONVERSE ONE STAR GOES BOLD

In the ‘70s, the One Star sneaker was designed for basketball. Then skateboarding happened and the sneaker was given a new reason to exist. Materials, colours…

HERSCHEL SUPPLY COMPANY

Founded in 2009 by brothers Jamie and Lyndon Cormack, Herschel Supply Co. adopted the name of the town where three generations of their family grew…

BEN SHERMAN / ‘SPIRIT OF THE MOD’

The BEN SHERMAN ‘SPIRIT OF MOD’ – AW17 inspiration is drawn from iconic British music legends, at a time when style and originality represented the…

VANS / GREETINGS

Find your sea legs and set sail with the Vans Surf team for the official worldwide premiere of Greetings. Featuring Vans teamriders Dylan Graves, Wade…

WANDILE ZONDO / THESIS LIFESTYLE

The aim of Oakley’s New One Obsession campaign is to highlight, inspire and encourage professional, amateur and everyday athletes. The mission is to invite and…

DEEP BLUE / MIDDLE C

AN ODE TO THE WESKUS (West Coast) “I don’t have a tribal dance, there are no manhood rituals for me. Sitting round this fire with…

PUMA / 4th of July Pack

Global Sports Brand PUMA is pulling out all the stops for American Independence Day with the launch of the 4th of July pack, starring the…

STALKER / GONTSE MORE – PHATSTOKI

“I think it happens organically? But I usually shoot in places I’m familiar with, whether it be in my hood or my homie’s hood, or…

ADOM / MAMI WATA

Every morning when he paddled out Adom wished for the end. But every time the ocean sent him back and spat him out. Moyo, they…

VANS / ULTRARANGE PRO

 Vans’ UltraRange Pro Pioneers New Evolution of Skate Cushioning and Grip. The world’s #1 skate shoe manufacturer introduces Vans’ first-ever co-molded outsole. Vans, the original…

ASICS – Gel-Kayano Trainer Knit collection

Sportscene, ASICS Tiger and Shane Eagle spread their wings to Berlin for the launch of the Gel-Kayano Trainer Knit collection As an ever-changing world continues…

Vans / Gilbert Crockett Signature Pro Model 2

The All-New Crockett Pro 2 Upholds Industry’s First Vulcanized Cupsole. Launching across South Africa this Saturday, February 11, Vans reveals the latest breakthrough in performance…

LEVI’S / ORANGE TAB – 2017

First used on a line of affordable slim-fitting jeans, jackets and shirts, Levi’s® Orange Tab symbolized style and youth during the counterculture of the 1960s….

adidas Originals EQT 2017

“We called it Equipment because the word equipment is sort of a no bullsh*t word. You don’t have a piece of equipment to have fun…

ADIDAS CONSORTIUM x SAINT ALFRED Gazelle OG GTX

The latest adidas Consortium footwear comes in collaboration with Saint Alfred, the retailer and brand based in Wicker Park, Chicago. Saint Alfred and adidas Consortium…