BEN SHERMAN AUTUMN / WINTER 2015 FILM FEATURING THE BOYS OF SOWETO

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Ben Sherman South Africa and the BoysOfSoweto this Autumn/Winter 2015 season showcase ‘THE ORIGINAL BUTTON UP SINCE 1963’ heritage brand, Ben Sherman and the Button Up concept that defines the signature and unique style in wearing a Ben Sherman shirt or polo.


The Ben Sherman Button Up film was written and directed by Meja Shoba and highlights the preparation involved when a gentleman dresses with consideration, completing his look with extreme attention to detail. The inspiration behind the British brand’s Button Up concept is blended with BoysOfSoweto’s African flair; we see BoysOfSoweto Button Up in a selection of Ben Sherman’s Autumn/Winter 2015 Collection; later finding two of the boys to turn up on the bowling green wearing the same shirt.

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The film features the Ben Sherman Autumn/Winter 2015 Main Collection and exclusive collections from Beetles & Bugs and Geo Blocking, currently available in Ben Sherman branded stores.

The Ben Sherman Button Up film highlights the preparation involved when a gentleman dresses with consideration, completing his look with extreme attention to detail. The inspiration behind the British brand’s Button Up concept is blended with BoysOfSoweto’s African flair.

Still-Life---BOS-1

BoysOfSoweto Button Up in a selection of Ben Sherman’s Autumn/Winter 2015 range, hastily picked from a car filled with shirts, only for two of the boys to turn up on the bowling green wearing the same shirt – the ultimate fashion mishap!

Written and Directed by Meja Shoba
Music by Pierre Kwenders

VISIT BEN SHERMAN AT:

bensherman.com

FOLLOW THE BOYS OF SOWETO HERE:

Instagram:
Bob The Stylist @bobthestylist
Mbali @mbaleegee
Kronic @therealkronic

boysofsoweto.tumblr.com

The film features an eclectic Afro-beat track called ‘Mardi Gras’ (feat. Jacobus), by Democratic Republic of Congo Musician, Pierre Kwenders, featured on the Album: Le Dernier Emereur Bantou.

FOLLOW PIERE KWENDERS HERE:

www.pierrekwenders.com
Instagram: @pierrekwenders

Herewith the YouTube and iTunes links to the Music Track ‘Mardi Gras’ (feat. Jacobus) by Pierre Kwenders:
www.youtube.com/watch?v=XM9GzYzTGO0
itunes.apple.com/ca/artist/pierre-kwenders/id919656670