Amanda Laird Cherry and ALC Menswear are established designer labels born and made in South Africa, told through cloth & thread. The garments are ready-to-wear, designed and styled for a conscious individual. We create essentials with an element of eccentricity. Our collections range from minimal refined pieces through to avant-garde looks.


PHOTOGRAPHER: ROGER JARDINE
FASHION, ART DIRECTION & PRODUCTION: BRENDAN STURROCK & ZWELISHA GIAMPIETRI
MUA: PAMELA MCNEIL
MODELS: LINDELWA & JORDY
PHOTOGRAPHERS ASSISTANT: SINOTHO MSWELI
ASSISTANT: KATEKANI MDLULI
GARMENTS: AMANDA LAIRD CHERRY & ALC
HATS: SIMON AND MARY
SHOES: AMANDA LAIRD CHERRY & CONVERSE
CHAIRS: CAMERON PLATTER



Our AW18 Collection is inspired by the familiar, sensory overload experienced on the streets of Durban’s CBD; the feeling one gets standing on a street corner or walking down an arcade and seeing sign upon sign, interesting aromas and textures.

The simple construction and geometry of the popular checked shopping bag (AKA “khonza ekhaya”) is referenced and reinterpreted through the voluminous avant-garde pieces designed for this season. We opted to take a more noticeable approach to branding, styled our pants with deep turn-ups and played with colour blocking as well as directional stripes and contrast binding. Overall there is a balance – be it upper volume with tapered bottoms, or lower volume with tailored tops.

The fabrics we chose for the collection range from plaids, Shweshwe, brushed twills and ticking to unbrushed fleece. Our seasonal colours were picked from hand-painted street signs, plastics, shop fronts in the CBD, and combining that with our brand palette of navy, shades of blue and natural, stone colours, with pops of deep reds, black, white and shades of green.


INFO
ROGER GARDINE @roger_jardine
BRENDAN STURROCK @brendanstuck
PAMELA MCNEIL @_pamjam_
ZWELISHA GIAMPIETRI @zwelisara
LINDELWA @nomsavezi03
JORDY @jordy_cj_kebe
SINOTHO MSWELI @sinothomsweli
KATEKANI MDLULI @katekanimoreku
AMANDA LAIRD CHERRY @alc_woman
ALC @alc_man
SIMON AND MARY @simonandmary
CONVERSE @converse.za
CAMERON PLATTER @cameronplatter