PHOTOGRAPHY: Johno Mellish
CONCEPT, DESIGN AND LAYOUT: OH OK
PEOPLE FEATURED IN THE SHOOT: JEANELLE VAN DER MERWE, JOJO KEIPER, MUSA NYANGIWE, OLI THOMAS AND THEUNIE STEYN
The tongue-in-cheek anti-ads were inspired by vintage advertising including classic Ogilvy ad layouts. We knew that we wanted to get very specific shots of individuals doing various activities to instil the sense of the bag being an every day bag for every scenario but wanted to tread the fine line of being playful and not serious while putting out what we would consider to be a serious product that we are proud of. The bag is durable and meant to be slung around your shoulders or neck however you see fit. The idea was to create a hybrid between a shopper and a tote bag but something durable and long-lasting which wouldn’t lose it’s shape easily while still being practical.
ONLINE STORE: https://oh-ok-worldwide.