The BEN SHERMAN ‘SPIRIT OF MOD’ – AW17 inspiration is drawn from iconic British music legends, at a time when style and originality represented the true spirit of being modern. We look to mavericks with style cues that raised the bar and expressed their individuality fearlessly.“Staying sharp and being original” has always been a mod mantra that remains as relevant today as it was in 1963.
Vintage military surplus is worn over sharp tailored suits. A mix of wool blends and cotton bonded parkas and button down shirts feature mod patches. Plush fabrics feature lumberjack checks, refined wools, and oversized ginghams. Double breasted blazers are paired with flattering tapered slim leg trousers that are accessorised with a felt fedora, driving cap or Gatsby style hats.