BHOZA / DARKIE FICTION

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Darkie Fiction


WORDS: CHASE MUSSLEWHITE


Background on Duo
Darkie Fiction is a South African music duo based in Johannesburg. The duo was formed by rapper Katt Daddy and songstress Yoza Mnyanda. Their music draws influence from kwaito, afro-funk, neo-soul and hip hop. The duo aims to pay homage to authentic South African music of yesteryear. The duo is one of the many young South African artists who are keeping kwaito alive by blending it with modern genres such as electronic and hip-hop.

Shala

The Song
“ ‘Bhoza’ epitomizes a proudly South African, VUK’UZENZELE, warm and up-lifting song for all ages,” says Darkie Fiction. ”We really strive to make family friendly, feel- good music and what says feel-good better than hard-hitting 808s, juicy horns and uplifting lyrics? We wrote the song when we were broke and tired so we needed to remind ourselves of who we were.” – Darkie Fiction

Video Concept
“ The concept for the video came to me quite quickly after Darkie Fiction sent me the demo a couple months ago. I knew the visuals needed to match the tone of the song and the vibe of the duo – modern and fresh yet tinted in a retro and nostalgic feel. This tone would present itself through styling and the choice of colours used. I also felt the film needed to be heavily influenced by South African culture and the different types of people that make up South Africa.

The song is feel-good and for me it pumps the listener up to feel great about themselves and where they’re at in life. The title of the song, Bhoza, refers to all types of people.. be it young creatives grinding to make their passions come to life or any person working day in, day out to make ends meet.

Chase and Jason

Yonela

The taxi scenes pays respect to all types of people, whoever they may be, doing whatever they must to get to work on time or get the job done. The braai scene is inherently South African and gave us a good excuse to throw all of our many amazing and creative friends into the video! Yonela and Unathi did an amazing job styling around 30 extras… And Marchay on the face beat! My friend Luis was DJing … and it got lit quite quickly… Directing so many extras at a live party was challenging but my AD Junaid Rawoot helped me coordinate. It was crazy but a great time.

Another fun and perhaps the most challenging part of the video was the Wheat Bix room, which I constructed with Art Director Christina Fortune and DP Jason Prins , who had the original idea to incorporate Wheat Bix into the studio scene. The colours of the box and the idea of cereal fit into the themes and tones of the film perfectly. It was fun! It took us about three days to build… and I still have the walls!

As a whole, the video was a hugely collaborative process with each crew member coming together to create a warm and nostalgic music video layered in South African culture. “ – Chase


INFO:
DARKIE FICTION @darkiefiction
DIRECTOR/ PRODUCER CHASE MUSSLEWHITE @chasemusslewhite
DOP JASON PRINCE @jasonprins
ASSISTANT DIRECTOR & CAMERA JUNAID RAWOOT @junaidrawoot
STYLISTS YONELA MAKOBA @yonelamakoba & UNATHI MKONTO @unathimkonto
ART DIRECTOR CHRISTINE FORTUNE @christinafortune UNATHI MKONTO @unathimkonto
MUA MARCHAY LINDEROTH @marchay_linderoth XOLA MAKOBA @xola_makoba & NABEELAH KARBARY @nkmakeupofficial
EDITOR CHASE MUSSLEWHITE @chasemusslewhite
ASSISTANT EDITOR PEET VAN STARDEN @wairen
COLOURIST PRIEST POST @Priest_CT FRANCESCA VERVECKKEN @francesca_verveckken
MUSIC PRODUCER KAY FAITH @kay_faith_sa
PHOTOGRAPERS TAURIQ DOLLEY @dolley___  EZA @by_ezra