Last September, Diesel introduced the world to “Go with the flaw”, a mantra meant to inspire people to not only accept flaws in their lives, but to wear imperfection with pride and turn them into positive traits. Society constantly strives for perfection… But perfection is boring.
The world needs to hold tight to the imperfections that make it worth living.
If in the first film we saw the perfectly flawed result of a rookie director’s attempt at making his first film, in this new episode, with irony and a good dose of carelessness, we show you what happens when you… Don’t go with the flaw?
When, in fact, you do everything you can to hide the flaws in your life, chasing perfection as the world imposes, because common sense thinks that beauty is just another duty
The film also hides clues that lead to other parts, integrated to the campaign, aiming to populate and keep the real world flawed. In some key frames, one can discover dedicates symbols handling to an Instagram profile that glorifies unmatched socks (@wantedsocks), or to the website of a fictitious restaurant called Bluffet (bluffet.com) where, in collaboration with Buzzfeed’s channel Tasty, three video recipes meant to fuel flawed behavior have been created. Another clue (layover.it) sends people to a flawed travel agency’s website, where anyone can search and book, for real, flights with the largest possible number of layovers, since the beauty of a bad planned trip is having many trips in a single one.
Diesel artistic director for this campaign NICOLA FORMICHETTI
Director FRANÇOIS ROUSSELET
Photographer FLORENCE & NICHOLAS
Agency PUBLICIS ITALY