BREAKING BOUNDARIES / EYEFORCE CAPE TOWN

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Before April 1954, the common belief, the universal belief… Because it had been tried again and again and again… And people had failed. The belief was, that man was not physically capable of breaking the 4 minute barrier. That he could not run a mile in less than 4 minutes.  That was the disbelief.

Here is what happened ladies and gentlemen. Roger Bannister came along. And he broke the 4 minute barrier. Now here is what is significant about that. Since that time up to this day,  over 20 000 people have done it, including high school kids.


DIRECTED BY: BOB VAN DE GRONDE
CINEMATOGRAPHY: ARTHUR NEUMEIER
PRODUCERS: SUZANNE THIJSSE & CHRIS COETSEE
GAFFER: MASIXOLE RENGQE 
EDITOR:
ARON VAN BLOOIJS
GRADING: CHARLIE FELD


Boardsports apparel brand Mystic Boarding the team at Eyeforce  to come up with a concept for their ‘Breaking Boundaries’ campaign.
They created a script that is based on the historical 4-minute mile, and shows the Mystic athletes finding the belief to break their boundaries.
Shot with kiteboarders Ruben Lenten and Bruna Kajiya Stand up paddle board champion Casper Steinfath and windsurfer Boujmaa Guilloul.


INFO: EYEFORCE WEBSITE