In the 1930s, when photography was still quite young, the cultural critic Walter Benjamin voiced his concern about the colossal impact that the ability to mechanically reproduce works of art may have on what he called the “aura” of the artwork – its specialness, in other words.
“We want people to enjoy our shows and dance and sweat, but mostly we just want to take everyone by the shoulders, shake them and remind them that it’s ok to feel shitty about the things that sometimes drag them down”
The music video asserts POC queer and trans bodies, in various milestones, through the use of portraiture. The key themes explored are the family unit, growth, representation and the significance of the portrait.
The collaboration consists of 20 limited edition velour bomber jackets (with name embroidery in the front and big character embroidery on the back) and dual purpose bags (meant for keeping day to day things inside but also insulated so you can keep your food and/or drinks in it).
“ ‘Bhoza’ epitomizes a proudly South African, VUK’UZENZELE, warm and up-lifting song for all ages,” says Darkie Fiction. ”We really strive to make family friendly, feel- good music and what says feel-good better than hard-hitting 808s, juicy horns and uplifting lyrics? We wrote the song when we were broke and tired so we needed to remind ourselves of who we were.” – Darkie Fiction
I found some of my dad’s old records and saw a copy of John Lennon’s ‘Imagine’ and put it up on Instagram for the world to see how cool I was; little did I know then how quickly records would consume my daily life, from personal listening to DJing, and to my small scale record label called Dirty Disco Records.