Generation NMD is a celebration of urban nomads. The people creating and inspiring SA street culture. Nobody represents this lifestyle of an urban nomad better than Instagram photographers. From shooting the inner workings of the city, to capturing the individuals and characters that represent it – Instagram photographers are always on the move. For #genNMD, some of SA’s most respected Instagrammers were paired with the next generation of global cultural creators to share their interpretation of urban exploration. The result are these powerful images that have brought NMD to life.
Anatii (@anatii) X David East (@daveast)
Lindi (@lindi_xo) X Lebo Lukewarm (@lebolukewarm)
Jazzuelle (@jazzuelle_official) X Diary of Alex (@diaryofalex)
#adidasOriginals / #NMD / #genNMD / @adidasOriginals / @adidasza