The Continental 80 silhouette returns as a symbol of democratic design for the contemporary sneaker wearer. Now an established icon within the adidas Originals repertoire, the silhouette sees a simple, unrefined aesthetic brought forward from the archives straight to the present. We talk fixies and this iconic sneaker with local creator Lwazi Tshabalala.
WHAT DOES ONLY FOR EVERYONE MEAN TO YOU?
It means standing out in the midst of everyone, individuality and uniqueness amongst the crowd.
AS A BLANK CANVAS FOR ENDLESS, MASS INDIVIDUALISM, HOW DO YOU MAKE CONTINENTAL 80 YOUR OWN?
I make Continental 80 my own by keeping it classy, as a classic sneaker I enjoy dressing it up. It’s also nostalgic in its silhouette, an OG silhouette as some would say in the streets. I could say I make my own in “Keeping it OG”.
MUCH LIKE THE CONTINENTAL 80 SILHOUETTE, THE SIMPLE YET UNREFINED DESIGN OF FIXED GEAR BIKES HAVE STOOD THE TEST OF TIME – WHAT DREW YOU TO FIXIE CYCLING AND HOW HAS IT SHAPED YOUR PERSONAL STYLE?
Style, socializing, good music and connecting with like-minded people drew me to cycling. It has formed a culture of self-love and awareness in the township and surrounding urban areas. It has also made commuting easy for some without being seen as the odd one out or being laughed at for some – it is this spirit of community that drew me to cycling.
A FIXIE PRESENTS UNLIMITED SPEED POTENTIAL WITH ONLY A SINGLE GEAR – WOULD YOU SAY THAT IT IS THE DEMOCRATIC NATURE OF THE SINGLE SPEED THAT HAS AIDED THE GROWTH AND POPULARITY OF THE FIXED GEAR SCENE IN SOWETO?
Yes, the thrill is in having unlimited speed and not having to fiddle or worry about changing gears. It’s uncomplicated yet does the job and stands out amongst the crowd. I can describe the fixed gear as “Only for everyone” as it’s classy in its design and functionality, just like the Continental 80