“Conceiving visual stories within the Cape Flats is always a close concept to my heart. Media coverage regarding what has been happening for a protracted period of time in our Cape Flats region has been nothing but insufficient, to say the least. With everything that has been happening in our streets ranging from gang violence, murders and crime to name a few; I felt that now more than ever should we construct awareness for our communities but also exhibit the organic beauty in the “blokke”. This is my vision of what we as coloured people are and what we could be. This is my way of displaying where we come from and not where we are going.”

The concept originated in the midst of all the Cape Flats violence and crime. I chose the title to immediately create a solid message as to what my intentions are and this is to display the flowers which bloom in the concrete and the production of high-quality art which is both produced and executed in the Cape Flats. I wanted to create a visual story which emits a positive light to the areas and it’s people. I created this visual story to represent hope and courage within our affected communities. I see this project as a means of providing the youth with a relatable form of hope and encouragement as the whole team including myself reside in different regions of the Cape Flats. What I hope to achieve through the visual story is impact the negative stigma towards the Cape Flats and allow people of various cultures, ethnicity and backgrounds to see it for what it truly is; a raw diamond in a forgotten land.



Photographer: Ethan Decock – @ethan_decock
Creative directing: Ya’eesh Dollie – @yaeeshdollie
Stylist: Ya’eesh Dollie – @yaeeshdollie
Assistant Stylists: Tasshreeq Abdullatief – @tashreeq_abdullatief and Junaid Mustapha – @jxj_1ne
Models: @yaeeshdollie and – @usamah_ryklief22